Our Blog

In this podcast, explore Theory About That's co-founder Tighe O'Connor's journey as a marketing strategist for therapists and Theory About That’s unique approach to therapist marketing strategy. This podcast is worth a listen to learn about Theory About That's commitment to revolutionizing the digital marketing landscape for therapists.

You’ve heard about AI tools - here’s how they can (and can’t) improve and automate marketing for therapists.

Using Instagram reels for your brand—whether you are a therapist in private practice, or own a counseling center or recovery facility—can help you obtain followers, potential clients, and increase brand awareness! Therapists ask us all the time about whether Reels or video content is necessary for their social media presence, and we always respond with what we believe to be the truth. The only way to see your channel grow and gain a substantial following on Instagram is to use Reels and other video content. Learn more here!

As a therapist, taking the time out of your busy schedule to create TikTok content that doesn’t do well can be really frustrating. Even bringing yourself to record a video in the first place can be a challenge, and we hear it all the time from the therapists we work with that they’re not even sure what they’re supposed to say. That's why we're here to help.

Feel like you’ve tried every marketing strategy, but it’s still falling flat? Here’s why your efforts aren’t resulting in lead generation for your private practice.

To reach your ideal demographic and convert them to clients, your therapy website has to be competitive. Here are some of the latest website trends that you should consider to boost the effectiveness of your therapy website design!

If you’ve ever wondered how long users remain on your blog, or how much traffic is actually being sent to your therapy website, Google Analytics can help. Here are the basics of setting up your account and tracking data.

Your therapist tech stack and systems can always be improved, saving your practice precious time and resources. Here are the tech solutions that can help.

If you’d like more clients, or to build your waitlist, consider these 4 simple ways to generate leads within a sustainable, ongoing strategy.

Do hashtags really do anything for your content? How many should you include with each post? We can help you answer these questions and form a thoughtful hashtag strategy.

Are you lost when it comes to creating video content to market your practice? We’ll help get you started with these ideas and prompts.

Are you trying to figure out where to focus your marketing resources? We can help you figure out if your strategy should be blog-focused or social media-focused.

If you are looking to increase engagement on social media, video is the way to do it. Actively engage users and help them feel more connected to you and your brand with these technical tips!

Trying to reach potential clients through your blog? Include these elements to maximize your content!

Completing a Google My Business listing for your practice is quick, easy, and sure to boost your online presence. Google is the phonebook of our time, and a Google My Business listing can be free advertising.

In times where social networks are a reflection of our personal brand, managing LinkedIn is a must for any professional who wants to remain relevant in their market. In today’s blog, we’re sharing with you five tips that you should apply to optimize your LinkedIn profile as a therapist!

Follow these easy tips to learn how to get the right shot in the right light, and make a DIY photo look like a professional-looking headshot.

Our 2023 guide to creating meaningful blog posts: how to do it, why it matters, and where to start.

It may seem counterproductive at first to narrow down your potential client pool, but having a niche, and marketing to that niche, will actually help you find clients who align with what you have to offer.

While there isn’t a one size fits all approach when it comes to crafting a successful blog, there are several best practices to follow that will help turn your content writing from good to great (aka one that both your audience and Google will like).

Adding your information to therapist directories is about covering your bases and increasing the likelihood that a potential client will find your information. Let's discuss why they can be a positive addition to your practice, possible drawbacks, and how you can take advantage of these directories.

As a content marketing agency, we hear all the time “Do I have to use Instagram Stories?” Although we understand why camera shyness might be keeping you hesitant, we want to share some reasons why you may need to set your fear aside and start adding to your story. 

Although Facebook has many ad styles offered on its platform, today's topic is one of the most simple ads to create. Boosted Posts are user-friendly, easy to make, and can get you excellent visibility.

When your work is related to the medical field, your communications with clients or patients needs to be HIPAA compliant, which brings with it several important aspects you’ll need to consider. 

Google Ads can be an expensive endeavor for a single therapist to take on. Learn what it takes for you to run a Google Ads campaign on your own.

From Psychology Today to many other online listings, your job is to sum up who you are and what you do in 500 words or less. This is no easy task, and it can be hard to figure out what exactly is your perfect pitch.

Take advantage and use more calculated types of posts worth your time and effort. We will go over different content posts that made the most bang for therapists in 2020 so you can spend time creating content that truly works. 

If you haven’t already, this is your year to go digital! Our team wants to help you ease into the digital by giving you the best tips for creating quality video content in a user-friendly way.

As a therapist looking to grow your online presence, you may be asking “What are ways that I can help maximize my results?”

Email marketing can be a powerful tool for therapists. But how do they start taking advantage of its power?

How does a therapist improve their website's rankings in Google? SEO for therapists is won through keyword research and content creation. Learn how it's done.

People choose a therapist who they see as a "good fit". So how do you represent your authentic self where everyone first meets you online?

The foundation of all your marketing sits on your brand. So, how does one make a good brand?

It's important to know how you can reach and connect with the various stages your client can be in.

The ultimate checklist for therapists and counselors to use to have a great internet marketing presence

Filming a video with Instagram can seem difficult, but with our step-by-step guide, we know you’ll be able to pick it up in no time. Take a look below to learn more about each video type, how to create each video type, and some details to take into account. 

Learn a few tips from our team about dealing with negative comments on your social media pages and why using an "one-fits-all" approach isn't always the best option for avoiding negativity.

You have your own private practice and business is doing well. You have a full client list and you’re not wanting to grow into a group practice so you might wonder, “Why should I spend any budget on marketing?” 

Email marketing is a flexible and powerful tool that you can use to reach your audience. Learn how to stay in touch with users and stay top of mind with an email marketing strategy.

Creating a social media calendar is an excellent way to organize your strategy. Learn how to plan your future social media posts and how it can improve your results moving forward.

Learn how to utilize different social media platforms to the best of their ability, as well as some interesting facts about the effectiveness of social media in today's highly competitive market.

Creating a social media strategy can provide a low-cost solution with high-end results if utilized properly. Learn about some social media techniques that can provide some promising results for your practice.

Having a content strategy is pivotal to being organized and uniform. Discover the benefits of creating a content strategy and why it can give you an advantage over other practices or centers.

Blogging can be a powerful tool when it comes to getting noticed on the internet. Learn why becoming a resource to your audience is invaluable.

Find out why unique digital media and content are important when you're trying to create a strategy that gets your practice noticed over others.

Discover the importance of having a unique set of content for your marketing efforts and how it plays into your overall strategy.

Become familiar with the major components of a website and the crucial part that each section plays into the overall experience of your users.

Understand a few benefits of having a website and how it can give you an edge over your practice's competitors.

Learn about the buyer's journey and the stages that take place before a lead makes a decision about which company they'll choose to solve their issue.

Learn about content marketing, as well as how an inbound marketing approach can prove to be effective for improving results.