The last thing a visitor to your website wants to see on the page is a lack of content. Content is the primary reason users visit your site, so make sure they have something meaningful to read and act on!
Oftentimes people are at a loss for words or can’t find the right phrasing for what they want to say. Our team will work with you and ensure that you’re saying exactly what you mean in a professional way, every time!
Even seasoned writers can need assistance when it comes to search engine optimization. Our team knows what Google and other search engines are looking for and we can optimize your copy and blogs before they go up on the website for better chances of ranking on that first page of results!
One of the most important things about writing on websites is that they need a “call-to-action” element if they’re ever going to get anyone to do what they’re asking. This style can be challenging to master, but our team can help you craft your action words cleverly to improve click-throughs!
Your website may have plenty of resources that users and clients typically ask for, but you can only put so much on a single page. Nobody wants to see a resources page that takes 15 minutes to scroll to the bottom of. To solve this issue, you can offer monthly blogs that increase traffic to your site, but prevent your pages from getting too lengthy. Blogs can also be shared through social media platforms, linked in newsletters, and repurposed into larger pieces of content later on. Aside from being a resource to users looking for help, your blogs also create an additional source for traffic from the internet to your website, increasing the opportunity to create more leads and convert them into clients!
If you haven't ever developed your content strategy, now is the perfect time to start. Having a long-term plan is the best path to success.
The next step is to create great content. This serves as the core to our content marketing strategy.
What is great content?
Content is often overlooked when creating an integrated marketing campaign. It can be easy to take the words on your pages for granted, but without those, there isn’t much to see. You need to ensure that every word on your website is either informing visitors of an offering, sharing information about your practice or business, or is calling readers to become a client or contact you. Too many words can be distracting and either confuse or bore readers, while too few words can leave users with unanswered questions. Make sure to find the right balance and you’ll be on your way to converting more leads!
Through the use of monthly blogs, resource pages on your site, and downloadables that you offer your visitors, you’re able to build a reputation around your brand that says “we know what we’re doing and we’d like to help you learn too!”. The more reputable content that is shared through your blogs and resources pages, the more likely it is that you get a visitor who needs help. When you help someone learn about a topic that’s important to them, they’re more likely to remember your brand when they need services that you offer.
For example, someone may be searching for “couples counseling tips” and they land on a blog your company has written and posted on your site. Once they read the blog full of tips, they not only leave feeling like your brand has taught them something, but they’re also tempted to learn more by clicking the call-to-action buttons or language on your site before leaving!
Website Copy
Website copy, also known as “words on your website”, can make or break your chances of converting a lead to a customer. If people don’t like what you’re saying or can’t relate to any of the themes in your messaging, it’s likely that you’ll lose that lead to another practice or business because you couldn’t keep their attention. Don’t risk saying the right things the wrong way and let our team work with you to develop copy that’s not only attractive, but effective!
Search Engine Optimization
Optimizing your content for Google is a standard in any industry and can be enough to give you an edge over your competitors in search result rankings. You may have provided users with enough information and made it sound professional, but do you have the correct keyword density and related keyphrases? Do the relevant pages on your site have more than 300 words and contain transitional phrasing? Our point is that content is much more complex than just sounding good. Make sure you check all the boxes that Google recommends by letting our team work some of these mechanics into your writing!