This solo therapy practice, located in Fort Lauderdale, Florida, offers services both in-person and online. To effectively communicate her offerings, the clinician's website must present clear and concise information about her therapy style and the various modalities she uses. Its main objective is to engage viewers and inspire hope while also serving as a hub for information and a marketing tool to encourage potential clients to schedule a consultation.
The website's design should cater to all key audiences, including couples seeking connection and those dealing with anxiety, depression, and grief. Given that people are often hesitant to pursue therapy, the website must be inviting, welcoming, and professional.
The website has a simple and clean layout, with a predominantly white background and splashes of pastel and bright blue throughout. The homepage features a brief introduction of the clinician and her areas of expertise, relatable statements for therapy seekers to identify with, and a strong call-to-action to schedule an appointment.
The main menu provides easy navigation to different pages, including the standard "Services,” "About," and “Testimonials.” However, it also makes an impact with unique copy on the “My Therapy Approach,” and “How We Help You” drop downs. For example, under “My Therapy Approach,” the option “Using research to help your relationship heal” takes viewers to a page describing the Gottman Method and how it works for couples.
Overall, the website presents a professional and welcoming image, with a focus on providing clear and concise information to potential clients.
This solo therapy practice serves couples and individuals seeking relief from insomnia, anxiety, depression, uncertainty, and grief. They use solution-focused therapy, hypnosis, and The Gottman Method to support clients in reaching improved mental health.
This therapist's website is designed to convey relatable sentiments, with custom icons, curated images, and thoughtful design elements on every page. The website maintains a consistent brand identity through its tone of voice, design, fonts, and color palette, which align with the therapist's other online platforms. The visual elements, including high-quality photographs, curved dividers, formatted sections, and custom icons, are visually engaging and also represent the therapist's professional brand.
Are you hoping to build a new therapy website for your practice? Theory About That is uniquely qualified to help, with marketing experts and licensed mental health professionals on the team. Contact us for more information.
